Online Identity

How to Get 10 Listings in 30 Days Using Our 5-Step System

Every agent wants to know how to get 10 listings in 30 days, right? Luckily, now is the time to figure it out and implement powerful strategies to make it happen. As Realtor.com’s 2021 Mon

6 Elements of a Credibility-Magnifying Blog Post

At The Paperless Agent, we preach the power of posting authoritative blog posts. You can click here to find out why they are so important. But essentially, authoritative blog posts posi

Your Prospects are Skeptical of You, But Here’s How to Convince Them

Most people view real estate agents as a commodity. They think we are all the same. Interchangeable. A dime a dozen. They think it’s easy to become a real estate agent, so we must not be a

Here, There, and Everywhere: Why Your Brand Needs to Be Omnipresent

We imagine that people think about us way more than they actually do. The fact is that, unless you give them a reason to, your contacts and connections just aren’t thinking much -- if at a

The 4-Step Script for Crafting Perfect Selfie-Style Videos

The most important videos you can shoot for your real estate business are what we call “selfie-style” videos. These informal videos, perfect for sharing on social media, are engaging and

Two No-Cost Tips for Looking AMAZING in Your Videos

Two No-Cost Tips for Looking AMAZING in Your VideosSTOP! Before you read any further, we need to know… Do you want to:Look younger in your marketing videos?Eliminate the shadows that

The 3 Videos Every Real Estate Agent Should Shoot

Video is THE fastest growing source of media being used right now. In fact, by 2022 it's estimated that 1 million videos will be watched per second! If you're not on the video tren

The 1-Minute Video Strategy

 Video is oh-so-important for real estate social media strategy. If you want to grow your social media influence, if you want to build your real estate business quickly and inexpensivel

The “Follow Me” Campaign

A bitter pill for you first: likes and comments on your social media posts -- even your number of followers -- do not equal business.  And anyone who is telling you different, is l

Squeezing All the Instagram Juice out of Your Listing Lemon

Listings live longer on Instagram than they live on the MLS. That’s because as a listing goes through different phases it allows us to “multipurpose the content,” meaning we can g

Join the Marketing Club today and get 2 weeks for only $1

After 14 Days it's just $67/month! No contract, cancel at any time. It’s time for you to get more listings, more leads, and sell more homes in the next 12 months than you did in the last 12 months.