Marketing Campaigns

When we ask agents, “What is the purpose of advertising a property on Facebook or Instagram?” they usually reply with:“To help me sell the home” “To get people interested in t

Have you ever seen an engineer’s instrument panel of a 747? Here’s a photo of one. There are just a few dials and switches on that thing, aren’t there!? You better really know wha

At The Paperless Agent, we preach the power of posting authoritative blog posts. You can click here to find out why they are so important. But essentially, authoritative blog posts posi

We imagine that people think about us way more than they actually do. The fact is that, unless you give them a reason to, your contacts and connections just aren’t thinking much -- if at a

The most important videos you can shoot for your real estate business are what we call “selfie-style” videos. These informal videos, perfect for sharing on social media, are engaging and

Two No-Cost Tips for Looking AMAZING in Your VideosSTOP! Before you read any further, we need to know… Do you want to:Look younger in your marketing videos?Eliminate the shadows that

Drum roll, please. What follows is a COMPLETE LIST of all the equipment you’re going to need to shoot the most important videos in your marketing arsenal. Are you ready?  Ok

If you sell real estate, you already know lead generation is a top priority. But knowing what lead generation strategies actually work, and which ones are a waste of time can be frustrating.

Video is THE fastest growing source of media being used right now. In fact, by 2022 it's estimated that 1 million videos will be watched per second! If you're not on the video tren

A bitter pill for you first: likes and comments on your social media posts -- even your number of followers -- do not equal business.  And anyone who is telling you different, is l