Marketing Campaigns

Selling Homes? Your Ads Should Sell Something Else

When we ask agents, “What is the purpose of advertising a property on Facebook or Instagram?” they usually reply with:“To help me sell the home” “To get people interested in t

The 100-Year-Old Guide to Facebook Ads

Have you ever seen an engineer’s instrument panel of a 747? Here’s a photo of one. There are just a few dials and switches on that thing, aren’t there!? You better really know wha

6 Elements of a Credibility-Magnifying Blog Post

At The Paperless Agent, we preach the power of posting authoritative blog posts. You can click here to find out why they are so important. But essentially, authoritative blog posts posi

Here, There, and Everywhere: Why Your Brand Needs to Be Omnipresent

We imagine that people think about us way more than they actually do. The fact is that, unless you give them a reason to, your contacts and connections just aren’t thinking much -- if at a

The 4-Step Script for Crafting Perfect Selfie-Style Videos

The most important videos you can shoot for your real estate business are what we call “selfie-style” videos. These informal videos, perfect for sharing on social media, are engaging and

Two No-Cost Tips for Looking AMAZING in Your Videos

Two No-Cost Tips for Looking AMAZING in Your VideosSTOP! Before you read any further, we need to know… Do you want to:Look younger in your marketing videos?Eliminate the shadows that

The Only Equipment You Need to Shoot Your Most Important Videos

Drum roll, please. What follows is a COMPLETE LIST of all the equipment you’re going to need to shoot the most important videos in your marketing arsenal. Are you ready?  Ok

5 Traditional Real Estate Lead Generation Strategies with a Modern Twist

If you sell real estate, you already know lead generation is a top priority. But knowing what lead generation strategies actually work, and which ones are a waste of time can be frustrating.

The 3 Videos Every Real Estate Agent Should Shoot

Video is THE fastest growing source of media being used right now. In fact, by 2022 it's estimated that 1 million videos will be watched per second! If you're not on the video tren

The “Follow Me” Campaign

A bitter pill for you first: likes and comments on your social media posts -- even your number of followers -- do not equal business.  And anyone who is telling you different, is l

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