Business

Your realtor headshots are more important than you might first assume. The real estate industry is about more than helping someone buy or sell a house. Sure, that’s how you earn a commissi

If you search “real estate branding” in Google, you’ll get 144,000,000 results because this is a key element of any successful real estate business. Especially, now where there’s dou

Real estate agent marketing is unique in many ways. You need to actively connect with people who may want to make a big life decision to buy or sell a home in months or even years down the l

An eNewsletter may seem like an outdated form of marketing. Yet, according to a recent survey from TheClose, 66 percent of real estate agents are focused on improving the success of their em

When we ask agents, “What is the purpose of advertising a property on Facebook or Instagram?” they usually reply with:“To help me sell the home” “To get people interested in t

Have you ever seen an engineer’s instrument panel of a 747? Here’s a photo of one. There are just a few dials and switches on that thing, aren’t there!? You better really know wha

Most people view real estate agents as a commodity. They think we are all the same. Interchangeable. A dime a dozen. They think it’s easy to become a real estate agent, so we must not be a

The most important videos you can shoot for your real estate business are what we call “selfie-style” videos. These informal videos, perfect for sharing on social media, are engaging and

If you sell real estate, you already know lead generation is a top priority. But knowing what lead generation strategies actually work, and which ones are a waste of time can be frustrating.

Our deepest gratitude to everyone... from our Paperless Agent Team to our clients, partners, friends, family, and everyone else who has supported us and believed in us... we thank you!As a t