May 16th 2016

Bring Your Just Listed Campaign Into the Digital Age

Are you wasting time & money on Facebook? Download free Ad Campaign templates to promote your real estate practice on FB for as little as $1 day!

When you put a sign in the yard of one of your listings, how many people would you guess see that sign? 100, 200, maybe 300?

While that traffic is good and there is absolutely no reason not to do it, today there are additional, more effective ways to show potential buyers a property is on the market.

And maybe THE most effective way is by running a Just Listed campaign using Facebook Ads.

Here’s an example of one of our Just Listed ads:

Screen Shot 2016-05-16 at 5.20.17 PM

As you can see, the ad features the property and attempts to draw potential buyers in. When someone clicks on the ad, it takes them to a property landing page designed to showcase the property: http://www.goodlifeteam.com/listing/222-west-ave-1107-austin-tx-78701/

And here is where Facebook is really powerful: Facebook’s audience features allow you to be very specific about the audience you’re targeting.

We find potential buyers by narrowing the target audience by zip code, demographics, income range, homeownership status, and so on…

Targeting by area:

Screen Shot 2016-05-16 at 12.17.18 PM

 

Targeting by likely to move:

Screen Shot 2016-05-16 at 12.24.05 PM

If you want to learn, step-by-step, how to create a run a Just Listed Facebook Ad Campaign, click the link below!

Download the Just Listed Campaign Checklist Now!

10 Comments

  1. I am excited about getting started! And, will definitely be asking for help when needed. Thank you so much for this.

  2. I tried to do this myself last week -- it was very complicated -- please send me your checklist!

  3. Unfortunately, the link above takes you to the Agent Branded Checklist, and not the Just Listed Campaign. Can you fix the link?
    Thanks.

  4. I'm interested in learning more about the costs related to this service.

  5. Thanks will try this soon.

  6. I am excited. Is there any one who can help me in making out the Just Listed Campaign ad and have it published on facebook. Please advise name and contact phone number.

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Kyle Strohschein

Kyle Strohschein is a copywriter and digital marketer with more than 15 years of experience marketing in the real estate space. He specializes in helping fast-growth companies scale their marketing efforts to increase leads, sales, and ROI. He is currently Director of Marketing at The Paperless Agent.

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