What IS the 3-Point Price Reduction Protocol?

With The 3-Point Price Reduction Protocol, you'll master the systematic approach that converts stagnant listings into successful sales without losing clients or damaging relationships. This proven framework helps you:

✅ Eliminate the "my agent didn't do anything" objection with comprehensive marketing documentation

✅ Turn defensive sellers into collaborative partners through strategic education and market analysis

✅ Use the 3Ps Diagnostic System to systematically identify what's preventing offers—without confrontation

✅ Navigate emotional resistance with psychology-based scripts that address seller pain points

✅ Position pricing adjustments as logical conclusions rather than agent pressure tactics

✅ Preserve and strengthen relationships even when delivering difficult market realities

What’s Inside the Guide?

📌 The Complete 3-Point Protocol Framework—a systematic approach that transforms price reduction conversations

📌 Property Marketing Plan Documentation System—proven templates to demonstrate your comprehensive efforts

📌 Updated Market Analysis with Strategic Context—how to present market changes that support necessary adjustments

📌 The 3Ps Diagnostic System—Preparation, Promotion, and Pricing analysis that eliminates guesswork

📌 Word-for-Word Scripts for Resistance Handling—including the "Pain Point Confrontation" technique for stubborn sellers

📌 The Strategic "Takeaway" Approach—how removing pressure often creates the breakthrough you need

📌 Weekly Update System Templates—prevent resistance through proactive communication

📌 Broker Open House Strategy—generate objective feedback to support your recommendations

This is your chance to get ahead of the competition and win expired listings on demand—without the typical rejection or frustration.