During a listing appointment, has a home owner asked you… “Will you discount your commission?”
Chances are, the answer is yes.
This is a concerning trend in our industry… Not because sellers are asking this question (they have every right to!), but because of WHY they are asking it: they don’t see our value in the home selling process.
Most sellers assume that all agents are going to do the exact same things to sell their home. They will put it in the MLS, stick a sign in the yard, and just wait for it to sell. So they just shop around for the best “deal”.
This perception creates a negative impression of our profession. And that negative view opens the door for new technologies and companies to come in and try to take market share.
If we want to be successful in today’s market, we need to fight for relevancy. We need to demonstrate our value to sellers.
How do we do this? By changing how we sell real estate.
We need to take an aggressive, proactive approach to selling real estate that utilizes the latest online marketing techniques.
Introducing the Real Estate Digital Marketer (REDM) Certification!
The Real Estate Digital Marketer (REDM) course and certification is designed to give real estate professionals the knowledge and practices to use digital marketing to promote and sell their clients' properties in today's digital age.
REDM certified agents will learn the fundamentals of marketing and the latest, most effective online marketing techniques. So when sellers go to find an agent who will do everything possible to market and sell a property, they'll know to turn to a REDM agent!
What's more... the skills you learn Will not only help you stand out from the competition... they'll improve all of your marketing and help you win more business with everything you do!
From a cutting-edge, proven listing presentation to a website designed to inform sellers and showcase REDM certified agents, you'll be able to easily show sellers EXACTLY what makes you different.
REDM™: Live provides students with an exciting opportunity to earn their Real Estate Digital Marketer (REDM) certification under the guidance of an instructor and alongside a group peers.
We’ve broken down the REDM course into weekly sessions of content and activities.
Each week, you’ll learn a new concept or practice, and then you’re going to get hands on and implement what you learned. All with the support of instructor and a group of your peers.
By the end of the course, you’ll not only have gained the knowledge… You’ll have put it into action!
So get the skills and knowledge you need to command a premium commission AND win more listings... Enroll in REDM: Live today!
"Nice job guys! As a long time PA member I am excited about being a certified digital “master” marketer. I still maintain that the PA membership is the best money I spend on anything in real estate! You never disappoint, and I am looking forward to this next phase. Thanks for all the effort at making everything for us, the agents, a 5*Star experience.."
Take a stand against the "old way" of selling real estate... Get the skills you need to differentiate yourself from the competition, win more listings, and give your clients the 5 star experience they deserve!Get the REDM Certification Course Today!
REDM is brought to you by The Paperless Agent's Chris Scott and Garry Wise.
Garry has been in the real estate industry since 1974. It is really all he has ever known, in one fashion or another. Sure, he has been a firefighter, an EMT, and the CEO of The Paperless Agent in Austin (servicing the real estate industry), but these were always true to his roots of real estate. Saving homes, people’s lives, and helping Realtors improve on their service have all been critical to his real estate experience and the shaping of the uniqueness that is Garry.
Chris has more than a decade of experience in marketing, specifically in the real estate space. Working with such giants as Brian Buffini and the Certified Distressed Property Institute (CDPE) designation, Chris' now applies his marketing prowess and expertise to help our brokerage, GoodLife Realty, in Austin, TX and to keeping The Paperless Agent's Coaching Club members up-to-date on what works and what doesn't for marketing in real estate!
"I look forward to being a Founding Member of REDM. This platform aligns with my 2016 Goals for incorporating cutting edge Apple infused technology and proven Social Media methodologies to showcase our business as the premiere digital real estate agents in the Mid-West.
What I’ve incorporated thus far implementing the Paperless Agent methods has yielded favorable returns in our business and feel with confidence REDM will meet or surpass my expectations."
"I am looking forward to the course. Whatever you do is jammed full of great content, knowledge and making it easy for realtors like myself to set up in their business. Keep me posted on your beta testing as I would like to be a part of that. I am looking forward to the release of the course. Thanks for everything you produce."
Learn what marketing is and isn't, the morals and doctrine that will give our clients 5 star experiences, the purpose of the course, and more.GET REDM NOW!
Branding is crucial. Your "brand", or the impression someone gets when they see your marketing, will determine whether or not prospects trust you.GET REDM NOW!
Everything you need to know to market properties in today's digital age. You'll learn the two-phase property marketing plan guranteed to generate massive buyer interest, pay-per-click campaigns, social media advertising and more!GET REDM NOW!
Once you master the latest strategies for marketing real estate in the digital age, you need to communicate the extra value your bring to sellers. Get a cutting-edge listing presentation, scripts and narratives, and more!GET REDM NOW!
Much like branding, customers will research online you when deciding whether or not to work with you. Learn how to create an online identity that wins over more clients.GET REDM NOW!
A website can be powerful tool... IF you design and structure it effectively. Learn what makes a website "good," how to create a positive experience for clients and prospects, and more.GET REDM NOW!
Website traffic is the number of people viewing pages on your website. By increasing traffic, you can increase the number of people checking out your featured listings, filling out lead generation forms, and more.GET REDM NOW!
Landing pages are a cornerstone of online marketing... Learn the essential elements of a landing page that converts whether you're tring to get buyers to check out properties or to capture website traffic as leads.GET REDM NOW!
When you capture an online lead, they are rarely ready to buy. However, with effective email marketing and follow up, you can shorten the time it takes AND ensure that when they're ready to list or buy, they turn to you.GET REDM NOW!
Your network is filled with the people who know and trust you most... and is your most valuable asset. Learn how to provide information and offer your services WITHOUT bothering your network!GET REDM NOW!
In our prior experience, NAR will only endorse those certifications and designations it owns. With that said, we hope to create change in our industry so that more agents and brokers will seek out more effective and relevant ways in serving their customers. We’ll keep our fingers crossed about getting industry support!
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.
This is outstanding. I’ve fully adopted the Marketing in the Digital Age Principles that I’ve learned from the PA. I was doing many of these things prior but been able to refine it to a point where it has become a differentiator for us. In our first full year as a team, my wife and I did over 10M in production and our company 13M which we’re very proud of. We are performing at 99.26% of list price and 33 DOM for our company. Average in our marketplace is 97.79% and 50 DOM. When I discuss these statistics with potential listings clients we are killing it and beating out other brokerages. In fact, since we’ve fully refined our approach, we’re now tracking over 100% on pretty much all of our listings. We are making raving fans for clients that are our own little army of marketers spreading our brand to their friends. I can’t thank the PA, Chris and Garry enough. Thank you!
The skills you learn will not only help you stand out from the competition... they'll improve all of your marketing and help you win more business with everything you do!Get the REDM Certification Course Today!
a LivE, Interactive online course experience
REDM™: Live provides a structured, engaging, and interactive way to earn your Real Estate Digital Marketer (REDM™) certification and implement the training.
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Done for you resources, tools, and more
Training is accompanied by tools and resources to make what you learn easy to implement.
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Access to one-on-one support
Get stuck? Need some extra help? No problem! Our customer support team is here to help you if you need it! There will also be an "Office Hours" available during each weekly session!
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Placement on red.marketing, ongoing course access, course and resource updates, and more!
Your REDM certification course includes an annual membership, which gives you acess to...
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Free Year: REDM annual membership
When you graduate from the REDM course, you'll receive all the benefits of an annual membership free for the first year!
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