Ready to Dominate Your Local Market? 

What if you could... 

  • Activate a surplus of business with people in your local market who know, like, and trust you?
  • Accelerate your career with a powerful identity and brand in the marketplace?
  • Amplify clients’ confidence through local market knowledge and get recognition as an expert?

Those are exactly the goals you can accomplish by dominating a local market. 

Real Estate Is Local, Local, Local

When we first get into real estate, it’s safe to say most of us follow the impulse to go where the business is. 

There’s a listing 90 miles away? Sure, I’ll take it... Even if that means spending a couple hours in the car (sometimes in traffic) to meet with the seller, host open houses, and so on. 

But as we progress in our careers, we go back to the old adage… Real Estate Is Local, Local, Local 

By chasing business this way, you actual limit your ability to make income. Because in real estate... 

There Are 3 Ways to Increase Your Income in Real Estate

As a real estate professional, we have three avenues to increase our income: We can increase our average sales price, we can shorten our sales cycle, or we can sell more homes.

By selecting and focusing on a local market, you will:

  • Gain market share and become the go-to agent for an entire area, market, or neighborhood, increasing your overall listings. 
  • Select a market that represents your ideal clientele and average sales price. 
  • Reduce the amount of time you spend driving and dividing your focus, an instead have more times to close deals, generate more business, and get more homes under contract. 

That's Why We Created Local Market Master

We took Garry's 20+ years of experience in real estate and Chris' marketing expertise, and boiled it down into a set of repeatable strategies ANY agent can use to master ANY market. 

These are the same strategies Garry and his team use in the field today. They're proven to work, and they will help you grow your real estate business for years to come. 

Become a Local Market Master Today!

What You'll Get:

When you enroll today, you'll receive instant access to:

  • The Local Market Master Course
  • 4 Core Modules & 12 Sub-modules
  • 55 Videos
  • 8 Handouts (Checklists, templates, scripts, and worksheets to help you practice new skills & implement the strategies)
  • Plus get ongoing support from our team!

Course Details:

  • Tuition: Black Friday Special $297 (Normally $597)
  • Level: Beginner - Advanced
  • Setting: Online/Virtual
  • Course Length: 8.5 Hours
  • Expected Completion Time: 1 to 2 weeks

Local Market Master Focuses on 3 Core Strategies 

By consistently implementing these strategies, you'll slowly gain market share, build a brand in the market, and ultimately become the go-to agent!

Market Knowledge

Learn how to assess the potential for deals in a market, gather market knowledge, and determine whether or not the market is right for you!

Marketing Real Estate

One of the most effective ways to build a presence is by marketing listings. You'll learn strategies for marketing real estate you can use to build your market presence (even if you don't have a listing in the area!)

Generating Local Leads

Drum up business in your ideal market through targeted online advertising campaigns, and by winning over expired listings and FSBOs! 

Local Market Master: 4 Core Course Modules and Course Details

As you complete these modules, you'll develop skills you can implement right away. They are designed to help you see results as you complete the course!

Module 1: Market Knowledge

1.1 Local Market Selection

  • Calculating a Local Market's Turnover
  • Calculating a Local Market's Opportunity
  • Calculating the Home Sales Target for a Local Market
  • Calculating Home Sales Target with More Market Share
  • Calculating Target Volume for a Local Market
  • The Local Market Opportunity Calculator Demonstration
  • Other Factors When Selecting a Local Market

 

1.2 Market Knowledge and Research

  • Demonstration: Using the Local Market Research Checklist
  • Preview and Network for Real Market Knowledge
  • Mapping Your Local Market's Lifestyle
  • Using Google Maps to Map Your Local Market Lifestyle


1.3 Value Assessment Skills

  • Assessing Local Market Home Values
  •  Garry's Steps for Making a CMA 

RESOURCES

  • Local Market Master Opportunity Calculator
  • Download: Local Market Research Checklist
  • Home Assessment Checklist

 

Module 2: Marketing Real Estate

2.1 Marketing Real Estate (Open Houses)

  • Garry's Open House Strategy
  • Script for Holding Other Agent's Listing Open
  • Open Hose Signage Strategy
  • Promoting an Open House with Facebook Ads 
  • Getting the Open House Ready for Hosting


2.2 Marketing Real Estate (Listings)

  • Marketing Listings to Build Your Business
  • The Key to Marketing Listings Online (Professional Photos)
  • 5 Methods to Market Listings
  • Property Landing Page Essentials
  • Sample Ads to Attract Property Landing Page Visitors
  • Instagram and Real Estate
  • Social Media Marketing Tips
  • Online Video and Real Estate
  • Video Marketing for Real Estate
  • Facebook Live for Online Video
  • Facebook Live Tips


2.3 Marketing Listings with Facebook Ads

  • Getting Started with Facebook's Power Editor to Create Ads
  • What You'll Need to Run Your Ad
  • Creating Campaigns in Facebook Ads
  • Setting Your Campaign Logistics
  • Designing Your Facebook Ad
  • Improving Ad Effectiveness with Split Testing
  • Finding Sellers on Facebook
  • Placing Your Campaign Order


RESOURCES

  • Script for Asking Agent to Host Open House
  • Download: Local Market Research Checklist
  • Sample Open House Sign Art

 

Module 3: Brand Marketing

3.1 Local Brand Marketing

  • Building a Local Market Brand
  • 3 Phases of Crafting a Local Brand
  • Using Local Market Research for Your Brand
  • Including the Local Lifestyle in Your Brand
  • Discovering Your Local Market Audience
  • Using the Local Audience Discovery Worksheet
  • Developing a Local Brand Message
  • The Client Experience and Your Local Brand Message


3.2 Tools to Market Your Local Brand

  • Tools to Promote & Grow Your Local Brand
  • Sample Facebook Business Page
  • Facebook's Brand Marketing Tools
  • Showing Competence in Your Brand
  • Using Google My Business for Online Reviews to Affirm Your Brand
  • Using Yelp Reviews to Affirm Your Brand

Resources

  • Local Audience Discovery Worksheet
  • Local Brand Message Worksheet

 

Module 4: Generate Local Leads

4.1 Get Market Updates Campaign

  • Video Instruction for Campaign Resources
  • Sample Market Update Landing Page
  • Sample Marketing Collateral for Market Update Landing Page


4.2 Expired Listings

  • Video Instruction for Campaign Resources
  • Download My Home Didn't Sell Now What Report
  • Sample Marketing Collateral for Report


4.3 FSBOs

  • Video Instruction for Campaign Resources
  • FSBO Campaign Breakdown


RESOURCES

  • Market Update Campaign Checklist
  • My Home Didn't Sell, Now What? template
  • FSBO Scripts

 

Become a Local Market Master Today!

Learn More About Your Instructors:

Garry Wise, Co-Founder | GoodLife Realty &The Paperless Agent

Garry Wise began his career in the real estate industry 2 decades ago. Early in his career, Garry quickly became an award-winning leader in sales, but was disappointed in the inefficiencies rampant in the business. In his journey to eliminate the frustration with how complicated the transaction process is, Garry literally cracked the code on running his real estate business entirely paperless using a mobile device. As co-founder of The Paperless Agent, Garry now works to bridge the understanding of technology in real estate. Garry is also the Co-founder and executive of GoodLife Realty, which has been featured by Apple and Evernote as a case study, as well as the recipient of the Inman Innovator award for the way the brokerage utilizes cutting-edge mobile technology.

Cris Scott, Pesident | The Paperless Agent

Chris Scott is a marketing veteran who has run marketing programs for people like Brian Buffini, companies such as Bank of America, and has led teams that have landed on the Inc. 500 list of fastest growing businesses. Chis has been a featured trainer for Inman News and trains thousands of agents and brokers every month on marketing strategies and technologies as President of The Paperless Agent while managing the marketing for GoodLife Realty in Austin, TX.